Episode 114

Traveling to Kurdistan with ATTA’s CEO Shannon Stowell

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A Force for Good

Shannon Stowell is the CEO of the Adventure Travel Trade Association, an organization for travel industry partners that believes travel can be a powerful force for good in the world.

Shannon has spent over 30 years working in adventure travel, e-commerce, outdoor retail, and environmental science. Shannon and I met in person on a trip to Jordan this February, and we immediately connected around our shared belief about what travel could be.

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What you’ll learn in this episode:

  • How Shannon defines adventure travel

  • Shannon’s trip to Kurdistan in 2017

  • What living off the grid in nature is like

  • What Maslow's hierarchy of needs has to do with modern depression

  • Must-see places for people who've already traveled a lot

  • The impact of media on destinations

  • Meeting the current moment: travelers' role in times of strife

  • The story of “To kill a white person”

  • What gives Shannon hope right now

If I could summarize this conversation with one phrase, it would be something Shannon said:

“When people meet each other they find out that the other is not so other.”

Learn More about Kurdistan

In 2017, Shannon traveled to Iraqi Kurdistan with his son. Check out our full interview on YouTube →

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