Shannon Stowell is the CEO of the Adventure Travel Trade Association, an organization for travel industry partners that believes travel can be a powerful force for good in the world.

Shannon has spent over 30 years working in adventure travel, e-commerce, outdoor retail, and environmental science. Shannon and I met in person on a trip to Jordan, and we immediately connected around our shared belief about what travel could be.


Listen to the Episode

What you’ll hear:

  • Shannon’s trip to Iraqi Kurdistan in 2017
  • Why Shannon is living off the grid in nature
  • The impact of media on destinations
  • Meeting the current moment: travelers' role in times of strife
  • The story behind “To kill a white person”
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“When people meet each other they find out that the other is not so other.” – Shannon Stowell

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Check out our interview on YouTube →