Episode 121

Writing a Book in the Age of AI with Wanderful’s CEO Beth Santos

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Redefining Travel for Women

Beth Santos is a passionate entrepreneur and community builder who many women in the travel industry will recognize as the CEO and founder of Wanderful, an international collective of travelers and travel content creators on a mission to make travel better for all women.

Beth is the author of WANDER WOMAN: How to Reclaim Your Space, Find Your Voice, and Travel the World (2024). The book helps women to uncover the confidence they need to see the world for themselves, by themselves.

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What you’ll learn in this episode:

  • Beth reads an excerpt from Wander Woman

  • The challenge of writing a book

  • Rethinking the traveler versus tourist narrative and the privilege of travel

  • Reclaiming our space as women in travel

  • Book publicity and the fairy godmother complex

  • Yulia talks to AI about Beth

  • The impact of AI on travel creators

  • How Wanderful plans to use AI 

  • Beth responds to ChatGPT impersonating Beth

  • Is there a digital space that is safe to build our businesses in?

  • Celebrating 11 years of Wanderful

  • Building one DEI table in travel

“Self -advocacy is a hugely important thing. You have to learn how to speak up for yourself, how to speak back for yourself, how to network and find opportunities and grab those opportunities and take them and use them.

— Beth Santos

Storytelling in the Age of AI

Check out our full interview on YouTube →

Wander Woman:

How to Reclaim Your Space, Find Your Voice, and Travel the World

In Wander Woman, Beth Santos helps women to uncover the confidence they need to see the world for themselves, by themselves. With her help, readers will build lifelong tools to challenge their preconceptions, try something new, and get out of their comfort zone—whether that’s halfway around the world or just down the street. 

Get your copy here.

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